Are You Prepared ?
A crisis is a complex and unexpected event that creates instability, damage, threat or risk to an organization, its people and their families.
A crisis can take many forms:
Insurance coverage alone cannot make up reputation damage, market share or declining investor and employee confidence. Experts agree that an organization’s reputation is priceless and has a direct impact on the bottom line. It is also essential to consider the impact that a crisis will have on market share and customer perceptions of your business. It is not uncommon for market share lost in a crisis to take three years to recover. One organization lost close to a percentage point of market share per hour period during an eight-hour crisis. You cannot afford this kind of setback.
From communication strategy to reputation management, a people-first approach ensures that you dampen the negative shockwaves of a crisis and recover in a way that will make your business stronger than it was before