Are You Prepared ?
A crisis is a complex and unexpected event that creates instability, damage, threat or risk to an organization, its people and their families.
A crisis can take many forms:
Insurance coverage alone cannot make up reputation damage, market share or declining investor and employee confidence. Experts agree that an organization’s reputation is priceless and has a direct impact on the bottom line. It is also essential to consider the impact that a crisis will have on market share and customer perceptions of your business. It is not uncommon for market share lost in a crisis to take three years to recover. One organization lost close to a percentage point of market share per hour period during an eight-hour crisis. You cannot afford this kind of setback.
From communication strategy to reputation management, a people-first approach ensures that you dampen the negative shockwaves of a crisis and recover in a way that will make your business stronger than it was before
“A tragedy is measured in human terms. Damage is only relevant if it has an impact on people. The people in your organization as your greatest asset. These are the repeated themes as Bill dynamically explains through the lens of real national and international tragedies over the last 15 years his people-focused crisis leadership.”.